| Over the past few months, we’ve been quietly putting something in place alongside the day-to-day work — not as a big announcement or a change in direction, but as a way to give the business a clearer, steadier home. Our website is now live at https://earthlycomfortsgpmltd.co.uk/. It isn’t intended to say everything about us. It doesn’t try to capture the feel of a garden in late afternoon, or the rhythm of returning to the same place week after week. That sort of thing doesn’t translate particularly well to a services page. What the website does do is hold the practical information in one place. It explains how we work, what we offer, and the kind of care we provide. It’s there for clarity and reassurance. The blog plays a different role. Originally, Earthly Comforts existed only as a blog. There was no structured services site behind it — just writing. Later, it became clear that the business needed a proper website to hold the practical side of things. That shift allowed the blog to become something else: not the business itself, but the depth behind it. Before all of this — from 2016 to 2022 — I ran a personal blog. It gathered a loyal readership. When that chapter closed, and the gardening blog began, some readers felt the loss of that earlier voice. The focus had narrowed. The personal reflections had largely gone. This blog now sits somewhere between those two worlds. Around ninety per cent of it is rooted firmly in gardening — in method, weather, soil, long-term care, and the realities of working outdoors week after week. It directly and intentionally supports the business. But there is still a small part — perhaps ten per cent — that belongs to the person behind the work. Alongside the gardening writing, there are parallel series that explore other strands of life. The shark series is already published — a long-standing fascination given proper space. Reflections on childhood are currently unfolding. Other threads — including a past love of reading horror, time spent working as a livestock broker with British and European zoos, and a more open exploration of autism and the role special interests have played in shaping entire working chapters — are written and waiting their turn. They will appear gradually, in their own time. These pieces are not diversions. They are not branding exercises. They are simply continuations of a voice that existed before Earthly Comforts became a gardening business. Some readers have been here longer than the business itself has been in existence. There is more to me than just a gardener — and that history informs the way I work today. Not everyone needs that layer. Many clients want to know their gardens will be maintained properly and consistently. The website provides that clarity. But for those who are curious — about how someone thinks, what shapes decisions, or why certain standards matter — the blog leaves room. More recently, we’ve been creating more content. That isn’t about volume. It’s about structure. The website holds the practical framework. The blog carries the thinking, the history, and occasionally the person behind it all. Keeping those two distinct matters. The website supports the business. The blog adds depth — professional and personal — without confusing the two. Together, they reflect how Earthly Comforts actually operates: steady, practical, and quietly considered. |
A Quiet Launch, Now Public